For friendships... Relationships... and for those of us with businesses. Seeing lives through the eyes, skin, and hearts of our future customer.
One of the things I love to talk about is the alignment phase of the offer. It is actually a module in The Offer Formula course and we go deep into this.
It is diving deep into empathy and articulating and valuing the deep honest transformation our product or service will have in their life.
Practice empathy, build that muscle and watch the world around you transform...
PS... Let me know if you want to know more about the course and have a product or offer would love to create or improve. I didn’t know I’d mention it otherwise I’d probably be more organised. So, message me if you like.