The Offer Academy
Fall In Love With Your Offer
and Others Will Too
Next group is starting soon! A limited number of founding spots available!
Inside The Academy We Help You Create Offers You Love
I believe that one of the biggest things holding people back from building an online business is they are not in LOVE with their OWN OFFER!
And one of the things that I love to do, is show people like you how amazing and unique your value is in this world and how you can deliver your product, service or coaching program offer in a way that feels perfectly aligned with both YOU and your AUDIENCE.
I have focussed my attention for the last 10 years helping businesses in the 'softer space' create amazing and loyal customers by being true to why you started this in the first place... to help more people.
I have helped businesses such as Hay House and Food Matters create authentic offers and as a result their message reaches more people and impacts more lives!
To create and live a truely authentic life you need to align it to your authentic business which is fuelled by AUTHENTIC OFFERS!
So, welcome to a whole new way of looking at things! See you on the inside!
Inside The Academy We Help You Create Offers You Love

Susan Garrett
Speaker & World Leader in Animal Behaviour / Say Yes Dog Training
Michael Maidens is a unique visionary. When Michael talks, audiences listen. My first one hour session with Michael gave me some of the best “aha” moments of my lifetime translating into long reaching impact and success for my business.
Michael has a deep rooted understanding of what motivates people. Michael is that 'impact player' that can take any business to that next level of success…regardless of what that next level is for you.

Rachel Miller
Moolah Marketing
Michael Maidens is the KING of offers, and offers that SELL. I have been selling, successfully, and even as someone who has a solid track record in conversions, I know that when I am making a new sales page or a new offer, that I have blinders on. I don't see all of the hurdles that I am putting in the way of my customers seeing success through the offer of my product!
Being part of the Offer Academy is basically my "insurance plan". I know that they will help me identify those weak spots in my offer and my sales will be the proof.

Brian Kurtz
One Of The All Time Greats Of Direct Marketing.
Michael Maidens is, simply put, the real deal. The term “heart-based entrepreneur” is thrown around a lot…but there are very few people who truly fit that mold…and Michael is one of them. What defines a heart-based entrepreneur?
To understand human behaviour at the deepest level is step one… to be able to present (and sell) with integrity is step two…and to teach it, apply it and share it is all part of step three.
Michael has mastered all of that in both his personal life and professional life. I consider being connected to him, learning from him and sharing with him one of the blessings of my life.

Stu McLaren
Founder of TRIBE
When I think about the key factors in a growing successful business, a great offer is right at the top of the list, and there is nobody better to be able to teach you how to break down what goes into a great offer and how to construct them again and again and again then Michael Maidens.
When it comes to putting your offer out there does any of this sound familiar?...
You know you have an amazing product, you know people will benefit so much from it...
but something doesn't feel right when it comes to selling it...
Maybe you feel like most of the marketing advice you hear makes you feel like you are 'selling yourself out' and you would rather not do that...
Well... The great news is that it doesn't have to be that way!
For the past 10 years I have been helping people in the softer niches overcome exactly this and build a business and lifestyle around their authentic irresistible offer!
3 OFFER KILLERS many people make when it comes to their OFFER
Maybe you have done this, or have seen other offers like this...

Do any of these look familiar? Maybe you have seen them done in other people offers, or maybe you have been tempted to do them in your offer!
While this might feel like a natural improvement these are 3 HUGE OFFER KILLERS!
While they might appear to help at first glance... these are typically more damaging to your offer than helpful.
Instead we approach your offer from a completely different way and focus on the root of your offering which makes both you and the customer feel amazing about the start of your journey together!
Instead... When YOU, YOUR AUDIENCE and TIMING Are All In Align, Your OFFER Becomes IRRESISTIBLE!

Maybe you want some of the following:
- You want your offer to feel true and authentic
- You want to follow a proven system to create an offer you will love
- You do not resonate with most other marketing advice out there
- You know your product is amazing and you want to attract more of the right customers
- You know there are many people out there who need exactly what you are teaching
- You want to be surrounded by like-minded people dedicated to helping others
Well, you are in the right place!
However... I have found that, when it comes to people presenting their offer, they face 3 main problems

Yep, almost everyone with a heartbeat faces these 3 major problems when it comes to creating or improving their offer:
1) Self doubt
2) Customer and/or Product Uncertainty
3) Uncomfortable Selling
And to be honest, this is a great thing because... it means that you care. You care about your product, your audience and their results...
and... you do not want to come across as that salesy, buy my stuff person...
Most people I deal with would prefer to help, rather than sell... which is PERFECT!
When you understand this process, selling becomes obsolete and yep, that is also why I call it an 'OFFER'...
An OFFER to help...
Do not try and sell... Instead create
An OFFER to HELP

So, to create an IRRESISTIBLE OFFER we focus on these three categories!
Why YOU - Why THEM - Why NOW
Introducing
The Offer Academy
Coaching Program
3 parts to the program! Knowledge, Support and Community

The Offer Academy Coaching Program helps you in 3 ways
Knowledge - Support - Community
Which is why The Offer Academy Coaching Program was created!
You do not need to have your product completed, in fact, The Offer Academy Coursework can assist with this too.


This is arguably one of the most important modules for those of us in the "softer" health, wellness, and personal development space. If you have ever felt uncomfortable with other advice you have been given about selling and offers, then you will love this module!
This counterintuitive approach will release you from your fears and take you to a whole new level! We talk about things that may be holding you back; confidence and how you offer is in fact your greatest gift!
Do you ever feel like someone else is already teaching what you teach or want to teach? Ok, this module is going to literally unlock a huge opportunity for you. Inside we discuss you and your unique story and how to position you and your unique strengths. Then we talk about your product and what your promise is. We also discuss your product and how to attract the perfect customers who absolutely want what it is that you are offering and want to learn it from YOU!
After this module, you will see yourself in a new light, energized and eager to get your offer out there to serve the people who need YOU most!

In this module, you will be empowered with how to express the amazingness of your offer and how your student's success is the highest priority! Real people and real results!
Making your offer super valuable is about positioning and revealing all of the amazing things that you likely would do in your product however do not mention them. Many people are sitting on a gold mine of value and a change in articulation and a few additional adjustments can make the whole offer more attractive!
One of them is the difference between core and bonus content. Also understanding and articulating your customer's starting and ending point and how to articulate your deliverables and hidden gold. There is a great lesson. on bonuses and bonus types which can instantly create desire!
One of the biggest momentum blockers and therefore biggest opportunities is clarity. In this module, we get very clear on what your product is doing for your audience. What problem is it solving and how it fits into their world. Clearly articulating it means that the offer makes sense and people can buy with confidence and already see themselves in the future with your product solving their problem!
In this module, we get clarity on the deliverables, the bonuses, types of bonuses and articulating what I refer to as ‘hidden gold’. We also uncover some HUGE mistakes that people make when creating an offer. You don't want to miss this one! These can literally make or break an offer's success!

This module jumps into the hot topics of pricing!. There are many things to consider and deciding on payment types, one-off payments, payment plans subscriptions or the free or low payment trials. We also have lessons talking about multiple payments types, multiple products in the offer. Plus appropriate use of up-sells & down-sells, discounting & incentives plus how to present your value in an offer stack!
The opportunity module is where we talk about what is going to be unique about this offer. The price, price structures, things to do and not to do. There are so many things that go into making an offer and the price 'feel right'.
I believe that the energy around an offer should make it feel like a 'no brainer'. It should feel right and inline.
We discuss subscription plans, one-off payments, trials and things to be very careful about when considering discounting! You will leave this module with a clear structure and ready to present your offer out into the world… However we are not done yet… One more module!!!
There is an opportunity, but then there is an invitation. Sometimes the invitation is always open, sometimes your offer is only available for a period of time. In this module we discuss always open, closed and which niches work well for each type.
We also talk about guarantees and many considerations especially when you have advertising money to spend or or affiliates.
This module brings all the other areas together like a beautiful painting! :)
By the end of this module you will be empowered to present your AUTHENTIC OFFER to the world in full confidence and a sense of pride!
A 3 sided approach
* Knowledge
* Support
* Community

KNOWLEDGE
Resources and guides are added to the members area resource library
Tutorials, Videos, Resources, and all things Screen time and your kids!
You will have immediate access to foundation learning modules, the rest will be guided by what you need!
I want to know your biggest struggles and how I can help!

SUPPORT
Your specific questions answered in the Fortnightly Q&A Calls
A place where I put my Occupational Therapy hat on to help you tackle all things kids, health and screen time.
I am here to answer your burning questions! This will help me understand your daily battles and how I can help others within Screen Time Health Club!

COMMUNITY
Awesome Community of Like Minded Proactive Mums Working It Out Together!
Discussion with like-minded mums, feedback, accountability, "Wins of the Week" and everything in between. A place for me to get to know you and how I can help you reconnect with your kids.
We can learn and grow together!
What You Can Expect .......

FIRST WEEK
OF THE MONTH
Deep Dive Masterclass
In this week we will dive deep into a topic to help you understand. and make rapid progress in both your understanding and your home life.

SECOND WEEK
OF THE MONTH
Member QnA
This is going to be fun! Submit your questions and learn from myself and others about how they are overcoming challenges and sharing successes!
Repays will uploaded to the members portal

THIRD WEEK
OF THE MONTH
Member Deep Dive
This is where you can apply to have a 1 on 1 deep dive conversation with me. Each month I will randomly choose one or two members and we will do deep on your situation in a recorded conversation sharing both your wins and challenges. These sessions will both inspire and support all members of the club.

FOURTH WEEK
OF THE MONTH
Member QnA
A second opportunity for the month for you to get your questions answered and for me to share any new information from the previous fortnight.
*FOUNDER MEMBER SPECIAL BONUSES*
When you join before July 11th 2021 as a founder member you will get immediate access to the following bonuses valued at up to $517!

Bonus 1 - The Screen Time Kick Starter Program (valued at $97)
Week 1- Kick Starter Week
Household reset! This week you will learn how easy it is to set boundaries around screen time using setting and Apps. This week is about getting your family on board to achieve big change.
Week 2 - Understanding the Addiction
Understanding screen addiction and the links to behaviours and mental health issues. This week is about taking action, managing behaviours and getting your family on board for change.
Week 3 - Skills for Life
This week is all about establishing new routines and getting back to basics with your kids. You will learn the power of skill acquisition and the benefits of diving into new experiences.
Week 4- Reconnecting With Your Kids
Do you feel like your kids barely have a conversation with you anymore? This week is all about connection with your kids and how you can make small changes to create opportunities to bond with your kids.

Bonus 2 - Annual Members Personal 1 on 1 chat with me!
(valued at $197)
Yep, this will be your opportunity to jump on a private call with me, one on one!
In this call we can discuss and go deep on any topics and any unique obstacles or successes you are experiencing while implementing this into your new life!
Things will be pretty busy for the first 4-6 weeks so keep an eye on the communications and we will be booking times as soon after that as possible!
Join The Screen Time Heath Club
as A Founder Member Today!
*SPECIAL NOTE*
If you are reading this page you are one of the first people to know about The Screen Time Health Club. So to say thank you for your early support I am offering a LIMITED NUMBER OF FOUNDERS SPACES.
The price of membership will increase in the future, however, YOUR PRICE WILL NOT CHANGE. Again to say thank you, you will keep this price for as long as your membership remains in good standing.

30 Days No Question Asked Money Back Guarantee!
If for whatever reason you think the membership is not suitable for your needs within the first 30 days we will return your money, no questions asked!
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