The Offer Academy Course
** BETA GROUP OPEN NOW SEPTEMBER 2020**
By The End Of This Course You Will Have Built An Authentic Offer That Both You and Your Audience Love!
I believe that one of the biggest things holding people back from building an online business is they are not in LOVE with their OWN OFFER!
And one of the things that I love to do, is show people like you how amazing and unique your value is in this world and how you can deliver your product, service or coaching program offer in a way that feels perfectly aligned with both YOU and your AUDIENCE.
I have focussed my attention for the last 10 years helping businesses in the 'softer space' create amazing and loyal customers by being true to why you started this in the first place... to help more people.
I have helped businesses such as Hay House and Food Matters create authentic offers and as a result their message reaches more people and impacts more lives!
To create and live a truely authentic life you need to align it to your authentic business which is fuelled by AUTHENTIC OFFERS!
So, welcome to a whole new way of looking at things! See you on the inside!
Michael's Approach Has Been Helping People Build Their Authentic Offer For Years...
Stu McLaren
Founder of TRIBE
When I think about the key factors in a growing successful business, a great offer is right at the top of the list, and there is nobody better to be able to teach you how to break down what goes into a great offer and how to construct them again and again and again then Michael Maidens.
MEL ABRAHAM
THOUGHTPRENEUR ACADEMY
Susan Garrett
Speaker & World Leader in Animal Behaviour / Say Yes Dog Training
Michael Maidens is a unique visionary. When Michael talks, audiences listen. My first one hour session with Michael gave me some of the best “aha” moments of my lifetime translating into long reaching impact and success for my business.
Michael has a deep rooted understanding of what motivates people. Michael is that 'impact player' that can take any business to that next level of success…regardless of what that next level is for you.
Rachel Miller
Moolah Marketing
Michael Maidens is the KING of offers, and offers that SELL. I have been selling, successfully, and even as someone who has a solid track record in conversions, I know that when I am making a new sales page or a new offer, that I have blinders on. I don't see all of the hurdles that I am putting in the way of my customers seeing success through the offer of my product!
Being part of the Offer Academy is basically my "insurance plan". I know that they will help me identify those weak spots in my offer and my sales will be the proof.
Brian Kurtz
One Of The All Time Greats Of Direct Marketing.
Michael Maidens is, simply put, the real deal. The term “heart-based entrepreneur” is thrown around a lot…but there are very few people who truly fit that mold…and Michael is one of them. What defines a heart-based entrepreneur?
To understand human behaviour at the deepest level is step one… to be able to present (and sell) with integrity is step two…and to teach it, apply it and share it is all part of step three.
Michael has mastered all of that in both his personal life and professional life. I consider being connected to him, learning from him and sharing with him one of the blessings of my life.
The Offer Academy Is Right For You If...
All The Tools You Need To Build A Successful Online Business
✅ You want your offer to feel true and authentic
✅ You want to follow a proven system to create an offer you will love
✅ You do not resonate with most other marketing advice out there
✅ You know your product is amazing and you want to attract more of the right customer
✅ You know there are many people out there who need exactly what you are teaching
✅ You want to be surrounded by like-minded people dedicated to helping others
Building An Authentic Offer Follows
The 5 Part Offer Formula
So What Do You Get When You Join The Offer Academy Before Friday September 11th 2020?
The Offer Academy Course
(Lifetime Access)
Immediate Full Access! Are you working on your offer now? Ready to get it out there? You will have immediate access to the full course to go at your own pace to get results as fast as you like! OR join one of the course cycles!
PLUS Receive 12 months access to the following BONUSES
BONUS 1 - Office Hours
To Get Your Questions Answered! Feeling stuck, doubting an aspect of your offer or just want some fresh ideas and know what is working these days? Submit your questions and keep moving forward!
Every week I will record a video answering questions so you can both lear from other people and have your specific questions answered!
BONUS 2 - Implementation Cycles
Work on your existing Offer, a new offer or improve and existing offer several times a year! Join on the course cycles for focus and accountability. One module every week will keep you moving through the process!
Upcoming 6 Week implementation Cycles:
September 21st, 2020
November 2nd, 2020
January 11th, 2021
April 5th, 2021
BONUS 3 Masterclass Series
In addition to the course content you will also advance your offer with these topic specific Masterclasses! Inside we deep dive so that you can take aspects of your offer to deeper levels and start increasing your success immediately.
BONUS 4 - Offer Review Series
One of the fastest ways to get clarity and inspiration on your offer is to look at other peoples offer page. In the Offer Page Review series I review pages I believe are a great example of what is working well. I also am happy to point out aspects that are could be improved!
You get instant access to the following:
Social Method Society (Membership Site)
Drew Manning’s Keto Jumpstart Program
Launch Tech Made Easy (Service Based Offer)
Vision Board Online Course (Digital Course Offer)
5 Days To Activating Abundance (Free Online Challenge)
Business By Design - James Wedmore (Digital and Group Coaching)
Digital Course Academy - Amy Porterfield (Digital Course)
BONUS 5 - Members Only Facebook Group
Daily support, encouragement, inspiration and more! Surround yourself with like minded people and conversation. Create like minded business friends and learn and grow your offers together!
More Details On The Inside Of The Offer Academy Course
In this module we cover topics like Offering Not Selling, The Resistance. Confidence, The Gift, Learning Cycles and The Offer Success Journey
This is arguably one of the most important modules for those of us in the "softer" health, wellness, and personal development space. If you have ever felt uncomfortable with other advice you have been given about selling and offers, then you will love this module!
This counterintuitive approach will release you from your fears and take you to a whole new level! We talk about things that may be holding you back; confidence and how you offer is in fact your greatest gift!
In this module we cover the following topics..Story, Positioning, Promise, Testimonials, Choosing Your Customers
Do you ever feel like someone else is already teaching what you teach or want to teach? Ok, this module is going to literally unlock a huge opportunity for you. Inside we discuss you and your unique story and how to position you and your unique strengths. Then we talk about your product and what your promise is. We also discuss your product and how to attract the perfect customers who absolutely want what it is that you are offering and want to learn it from YOU!
After this module, you will see yourself in a new light, energized and eager to get your offer out there to serve the people who need YOU most!
Lesson 1: Introduction
Lesson 2: Transformation
Lesson 3: Case Study
Lesson 4: Case Study Segments
Lesson 5: Case Study Types
Lesson 6: Benefits
Lesson 7: Enthusiasm
Lesson 8: Summary
One of the greatest assets we have, when we are working from a state of authenticity, is to INSPIRE. The additional great part about working in the health, wellness and personal development space is that our inspirational stories paint such an amazing picture of the potential future of our audience! In this module, you will be empowered with how to express the amazingness of your offer and how your student's success is the highest priority! Real people and real results!
Lesson 1: Introduction
Lesson 2: Difference Between Core and Bonus
Lesson 3: Your Customer's Starting and Ending Point
Lesson 4: The Deliverables
Lesson 5: Hidden Gold
Lesson 6: Bonuses
Lesson 7: Bonus Types
Lesson 8: Summary
One of the biggest momentum blockers and therefore biggest opportunities is clarity. In this module, we get very clear on what your product is doing for your audience. What problem is it solving and how it fits into their world. Clearly articulating it means that the offer makes sense and people can buy with confidence and already see themselves in the future with your product solving their problem!
In this module, we get clarity on the deliverables, the bonuses, types of bonuses and articulating what I refer to as ‘hidden gold’. We also uncover some HUGE mistakes that people make when creating an offer. You don't want to miss this one! These can literally make or break an offer's success!
Lesson 1: Introduction
Lesson 2: Pricing
Lesson 3: Payment Types
Lesson 4: One Off Payment
Lesson 5: Payment Plans
Lesson 6: Subscription
Lesson 7: Free or Low Payment Trials
Lesson 8: Multiple Payment Types
Lesson 9: Multiple Products In The Offers
Lesson 10: Upsells & Downsells
Lesson 11: Discounting & Incentives
Lesson 12: Offer Stack
Lesson 13: Summary
The opportunity module is where we talk about what is going to be unique about this offer. The price, price structures, things to do and not to do. There are so many things that go into making an offer and the price 'feel right'.
I believe that the energy around an offer should make it feel like a 'no brainer'. It should feel right and inline.
We discuss subscription plans, one-off payments, trials and things to be very careful about when considering discounting! You will leave this module with a clear structure and ready to present your offer out into the world… However we are not done yet… One more module!!!
Lesson 1: Introduction
Lesson 2: Invitation
Lesson 3: Offer Windows
Lesson 4: Always Open
Lesson 5: Decision Deadlines
Lesson 6: Guarantees
Lesson 7: Types Of Guarantees
Lesson 8: The Final Invitation
Lesson 9: Your Offer
Lesson 10: Thank You
There is an opportunity, but then there is an invitation. Sometimes the invitation is always open, sometimes your offer is only available for a period of time. In this module we discuss always open, closed and which niches work well for each type.
We also talk about guarantees and many considerations there especially when you have advertising money or affiliate money to spend. This module brings all the other areas together like a beautiful painting! :)
By the end of this module you will be empowered to present your AUTHENTIC OFFER to the world in full confidence and a sense of pride!
More Details On Implementation Cycles
More Details On Office Hours
Call Schedule & Registration
Calls run roughly for 90 mins. Replays will be posted 24-48 hrs after the calls, inside the Members Area. To maximise your experience with these calls, we recommend joining LIVE as much as possible.
Next Call
The Offer Academy Members Calendar
Ask Your Question
More Details On Masterclass Series
Your Offer Success Path Masterclass
Critical Components Of An Offer Masterclass
Ensure you have these critical 8 components in your offer to get an instant improvement to your results!
Creating Your Offer Page Masterclass
Quickly create your Offer Page with confidence and give you the best change to communicate your amazing product to your audience.
Offer Mindset and Psychology Masterclass
Authentic Offers are especially exciting when you understand the deeper psychology of how people think and make decisions.
Inside this course we explore in depth different aspects of psychology for you to understand the importance of having them in your messaging and the role they play in delivering your Authentic Offer.
Authority, Reciprocity, Trust, Anticipation, Likability, Vulnerability, Scarcity and Social Proof are all the different aspects we cover on the inside of this masterclass.
The Power Of Bonuses Masterclass
One of my favourite topics is Bonuses!
They are a hugely powerful aspect of an offer and often misunderstood and misused.
When used correctly bonuses can:
- Overcome objections
- Increases the value of your main product
- Uncover hidden gold in your product or service
- Encourage people to select your preferred offer option
- Can help people make a decision by a specific deadline
Inside this masterclass, I discuss how to make bonuses a compelling part of your offer and show you specific examples I know have worked well.
Enhance Your Offer With Guarantees Masterclass
Tracking Your Offer Statistics Masterclass
One of the things that will improve your offer results significantly is the ability to track and improve over time.
Specifically, when you know your offer numbers you can do 2 things. You can see where the improvements can be made and the second, test and improve based on real data. The art and the science come together.
This lesson contains a spreadsheet which can be used to track your offer components and the significant numbers that you need to know to run your business.
As you evolve further down the success path, especially when making your offer attractive to affiliates AND when spending money on advertising these numbers become the place from which you make decisions.
Yes, there are numbers here, however, in the video, I explain how you can just focus on the simple, most significant numbers first, then become more advanced as your bandwidth increases!
Amazing Case Study Videos With Justin Brown
This guest discussion is great for you if you are creating your first offer and working out your mastery OR if you are refining your positioning and your offer based on people you have helped.
Additionally, it is a very powerful process if you have had many successful customers and really want to highlight them as the heroes to help other people considering your product have the same desire.
What we talk about here can be used in your offer as well as building and interest audience wanting similar results in their own world.
With many years of film and story telling experience, Justin has refined the craft of telling short stories in what we call 'case studies'.
These are short, 4-10 minute highlight videos designed to shine the light on your customer and their amazing journey of transformation.
This same process can be used in live case study scenarios, where you may bring on a guest when people are considering your offer.
Effective Decision Deadlines with Jack Born
Inside this lesson, Jack and I talk about Deadlines and why they are so powerful. Jack is also the owner of a tool which helps execute these deadlines on your emails, pages in both a specific offer period and an automated offer period.
We dive deep into these topics and have a great fun conversation!
Your Strategic Positioning with Gideon Shalwick
You will learn the critical positioning and video process Gideon has developed to create amazing and effective offers.
Presenting Your Offer On Stage with Carren Smith
In this Masterclass you will learn:
- How our fears trap us and hold us back
- How getting things out there is the only true way of being able to know our offer and get better with our message
- How to communicate and especially how to captivate and make your audience fall in love with you and your offer
- How to get out of your own head and go with your heart
- Why living for something bigger than yourself is important
7 Essential Ingredients To Create Your Offer Masterclass
More Details On Offer Review Series
Social Method Society Offer Page Review
Drew Manning's Keto Jumpstart Program Offer Page Review
Launch Tech Made Easy Offer Page Review
Vision Board Online Course Offer Page Review
5 Days To Activating Abundance Offer Page Review
Business By Design Offer Page Review
Digital Course Academy Offer Page Review
Module 1 INTRODUCTION
In this module we cover topics like Offering Not Selling, The Resistance. Confidence, The Gift, Learning Cycles and The Offer Success Journey
This is arguably one of the most important modules for those of us in the "softer" health, wellness, and personal development space. If you have ever felt uncomfortable with other advice you have been given about selling and offers, then you will love this module!
This counterintuitive approach will release you from your fears and take you to a whole new level! We talk about things that may be holding you back; confidence and how you offer is in fact your greatest gift!
Special price closes Friday September 10th 2020...
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14 Day Money Back Guarantee!
We are just as serious as you about you being happy and making sure this product is a right fit for you! We also know and teach people about the beauty of a guarantee to allow people, just like you, an opportunity to jump on the inside and get to know us and the product with the confidence of knowing you can ask for a refund.
Learn How YOU Learn Best
Video Modules
Guided Workbooks
Audio Downloads
Course Portal
Michael's Approach To Offers Has Been Helping Industry Leaders For Years...
Victoria Labalme
Strategic Performance Coach for Elite Entrepreneurs, Authors and Executives / www.VictoriaLabalme.com
Michael Maidens is like a Marketing Buddha: he embodies the worldly perspective, peace and inner joy of a Zen master along with all the brilliant ideas, strategies and tactics of a marketing wizard. Like all high end professionals, he has that deft ability to take the complex and make it clear.
If you can get on his calendar and get his bright neurons pointed your way, consider yourself lucky.
JB Glossinger
International Coach and Consultant, Keynote Speaker and Author / www.MorningCoach.com
Michael exudes positivity and energy. Just being around him I feel more motivated to achieve my goals. His business acumen is off the charts, and has helped me in more ways then words can describe. Bottom line – rock star.
Gideon Shalwick
Online Video Marketing Entrepreneur
Michael is one of the smartest innovators I’ve met in the product launch and business model development space. He has that uncanny ability to see something amazing that no-one else can see… and then turning that idea into a million dollar business!
Whenever I want advice on how to promote, market or launch anything new, I first run it past the genius mind of Michael Maidens. Get him on board your team. It’s a no-brainer.
Some More Words From The Offer Academy Customers!
Toni Powell
Author Speaker
I wasn't sure if Offer Academy was for me and, frankly, I expected to be disappointed - I have joined many things over the years and found that only a few are worth the investment. However, yahoo for Offer Academy, Michael Maidens and the amazing people he is doing expert interviews with because in just a few weeks I can already say I've already gained enough to make it worth the fee for the year. I've made great connections, learned valuable tools and this is just the start. Thanks MM and team and tribe.
Carmen Darwin
Design & Lifestyle School
We often need a sounding board for the ideas and communication behind creating our offers and fear can often creep in too. In The Offer Academy I feel I get the wisdom, guidance and expertise of Michael and the support of a great community of people who are all out there working to make an enormous difference in this world. That makes me feel more confident and in control of how and why I offer what I do in my business and excited about what is next to come.
Tom Rawlins
Raw Lens Media
The Offer Academy has helped me seek clarity. Getting clear on how I can best serve others and learning all the technical skills from leading experts is an incredible combo.
Karen Clarke
Feel Good Tribe
I would say that being part of an up-market community at a steal of a deal cost, with a guy that's genuine with a ton of experience, is a complete no brainer. Offers & opportunities like this don't come along every day! My favourite part is that I am not on a time crunch like a course, I can use & implement what I choose when I choose & still have the support as I need it on an ongoing basis.
CLUB MEMBERS Special BETA Price Only Available For A Limited Time Special BETA price closes September 10th 2020.
Early Member Intake and Special Price
Special price closes Friday September 10th 2020...
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