The Irresistible Offer Formula
Fall In Love With Your Offer
and Others Will Too
Next group is starting soon! A limited number of founding spots available!
Inside The Irresistible Offer Program We Help You Create Offers You Love
I believe that one of the biggest things holding people back from building an online business is they are not in LOVE with their OWN OFFER!
And one of the things that I love to do, is show people like you how amazing and unique your value is in this world and how you can deliver your product, service or coaching program offer in a way that feels perfectly aligned with both YOU and your AUDIENCE.
I have focussed my attention for the last 10 years helping businesses in the 'softer space' create amazing and loyal customers by being true to why you started this in the first place... to help more people.
I have helped businesses such as Hay House and Food Matters create authentic offers and as a result their message reaches more people and impacts more lives!
To create and live a truely authentic life you need to align it to your authentic business which is fuelled by IRRESISTIBLE OFFERS!
So, welcome to a whole new way of looking at things! See you on the inside!
JOIN OTHERS WHO APPROACH THEIR OFFERS IN THIS UNIQUE AND AUTHENTIC WAY
Rachel Miller
Moolah Marketing
Michael Maidens is the KING of offers, and offers that SELL. I have been selling, successfully, and even as someone who has a solid track record in conversions, I know that when I am making a new sales page or a new offer, that I have blinders on. I don't see all of the hurdles that I am putting in the way of my customers seeing success through the offer of my product!
Being part of the Irresistible Offer Program is basically my "insurance plan". I know that they will help me identify those weak spots in my offer and my sales will be the proof.
I want to know your biggest struggles and how I can help!
Nathan King
EuphorIAM
he Irresistible Offer program has been constructed and delivered from a very intelligent and experienced perspective. Its content and the ordering and medium of such delivers a knock out punch to the core reasons why you have not achieved what is that you desire along with the how to reorder your message and yourself... I highly recommend the program!!
The 6 Step Formula
To Make Your Offer Irresistible
We'll start with Your GIFT— making sure we erase any old thinking that is making you feel doubting yourself or your value. Maybe even undo some things that you may have been exposed to by those icky salesy educators!
How you align your offer to your perfect clients with your personal genius perfectly aligned. In this module we cover the following topics..Story, Positioning, Promise, Testimonials, Choosing Your Customers.
In this module we cover the important topics of Transformation and how we use Case Studies to communicate your message! We also focus on the Benefits of your product and how to use your Enthusiasm to inspire your ideal customers to take action!
Making your offer super valuable is about positioning and revealing all of the amazing things that you likely would do in your product however do not mention them. Many people are sitting on a gold mine of value and a change in articulation and a few additional adjustments can make the whole offer more attractive!
This module jumps into the hot topic of pricing!. There are many things to consider and decide on payment types, one-off payments, payment plans subscriptions or the free or low payment trials.
In this module we discuss this invitation and the advantage of offer windows vs always open. We bring people to a decision with decision deadlines and discuss the role of the types of guarantees in the offer.
Who Is The Irresistible Offer Formula For?
So, here is what is happening in the program and the process for creating an Irresistible Offer…
I’m getting some great like minded online business creators together and showing them exactly how to create an irresistible offer for their business that they love and how others will too!
You might identify as a coach, leader, mentor, guide, entrepreneur, consultant or just awesome human with knowledge to share and people to help :)
No matter how you identify yourself, I am using this to describe anyone who is sharing their knowledge and information to help someone else overcome a problem and make progress toward a goal…
I also tend to attract people in the health, wellness and personal development space… So if this is you… well you will be in great company…
Usually these are considered the ‘softer’ niches which have some additional considerations than other niches selling ‘business’ solutions…
I've called this program The Irresistible Offer Coaching Program, because that's our only focus here.
To BUILD YOU a new or improve an existing IRRESISTIBLE OFFER that you LOVE which communicates clearly YOUR VALUE and how anyone would be CRAZY NOT TO ACCEPT YOUR OFFER :)
We do that by really working out what makes you, you… and honestly, I get to reflect back to you your awesomeness and show you the value that (like most people) overlook and do not value :)
So yep, we build your confidence in your value and product and wrap it up into an offer that you and the right people love!
Most people are only a few adjustments away from viewing their offer in a whole new way and attracting the customers who know you are a perfect fit for them and what they need right now!
Interestingly, once you apply this strategy you will feel more YOU… You will feel more TRANSPARENT… you will BELIEVE in yourself more… you will SHOW UP as your TRUE SELF… and as a result you will attract people who cannot wait to work with you!
We’ll work on getting you everything you need to make that happen, and nothing you don't.
This is perfect if you have a new offer or existing offer.
You do not need to have your product completed, in fact, The Irresistible Offer Coursework and Support can assist with this too.
If you have a NEW, YOUNG or ADDITIONAL offer, bring it to the program and let's get it working amazingly for you!
What We Will Be Working On
We're going to solve the 3 biggest problems that stop most people from creating an IRRESISTIBLE OFFER: Self Doubt, Customer Uncertainty, and Uncomfortable with Selling.
We will be doing this in 3 phases of the curriculum... Check these out below...
3 Big Problems Most People Get Stuck On When Crafting Their Offer
- Self Doubt
- Product Confusion
- Uncomfortable Selling
First, let's remove any Self Doubt and swap that with Self Belief so that you feel Aligned and Authentic! - where you're either unsure if what you have to offer is in true alignment, valuable and something that will attract the right clients.
Phase 1 - ALIGNED and AUTHENTIC
1. EMBRACE YOUR GIFT -
We'll start with Your GIFT— making sure we erase any old thinking that is making you feel doubting yourself or your value. Maybe even undo some things that you may have been exposed to by those icky salesy educators!
In this module we cover topics like Offering Not Selling, The Resistance. Confidence, The Gift, Learning Cycles and The Offer Success Journey
This is arguably one of the most important modules for those of us in the "softer" health, wellness, and personal development, personal performance space. If you have ever felt uncomfortable with other advice you have been given about selling and offers, then you will love this module!
This counterintuitive approach will release you from your fears and take you to a whole new level! We talk about things that may be holding you back; confidence and how you offer is in fact your greatest gift!
2. POSITION YOUR GENIUS -
Next, we'll work on how you align your offer to your perfect clients with your personal genius perfectly aligned. In this module we cover the following topics..Story, Positioning, Promise, Testimonials, Choosing Your Customers.
Do you ever feel like someone else is already teaching what you teach or want to teach? Ok, this module is going to literally unlock a huge opportunity for you. Inside we discuss you and your unique story and how to position you and your unique strengths. Then we talk about your product and what your promise is. We also discuss your product and how to attract the perfect customers who absolutely want what it is that you are offering and want to learn it from YOU!
After this module, you will see yourself in a new light, energized and eager to get your offer out there to serve the people who need YOU most!
The result?
You'll be 100% confident in yourself and have a clear energy to deliver real-world results for your clients. This will make your offer feel authentic and true to YOU... and this is the first critical step to loving your offer!
Phase 2 - PRODUCT and AUDIENCE CONFIDENCE
The second problem we'll solve together is to remove any hesitation or uncertainty you have about your ideal client and the impact you will have in their life. We dive into their situation and how you can communicate with their heart knowing YOU are the right person for THEM!
3 - INSPIRE TRANSFORMATION
In this module we cover the important topics of Transformation and how we use Case Studies to communicate your message! We also focus on the Benefits of your product and how to use your Enthusiasm to inspire your ideal customers to take action!One of the greatest assets we have, when we are working from a state of authenticity, is to INSPIRE. The additional great part about working in the health, wellness and personal development space is that our inspirational stories paint such an amazing picture of the potential future of our audience!
In this module, you will be empowered with how to express the amazingness of your offer and how your student's success is the highest priority! Real people and real results!
Next up in this phase we focus on presenting you and your offer with clear value!
4 - STRUCTURE THEIR SUCCESS
Making your offer super valuable is about positioning and revealing all of the amazing things that you likely would do in your product however do not mention them. Many people are sitting on a gold mine of value and a change in articulation and a few additional adjustments can make the whole offer more attractive!
One of them is the difference between core and bonus content. Also understanding and articulating your customer's starting and ending point and how to articulate your deliverables and hidden gold. There is a great lesson on bonuses and bonus types which can instantly create desire!
One of the biggest momentum blockers and therefore biggest opportunities is clarity. In this module, we get very clear on what your product is doing for your audience. What problem is it solving and how it fits into their world. Clearly articulating it means that the offer makes sense and people can buy with confidence and already see themselves in the future with your product solving their problem!
In this module, we get clarity on the deliverables, the bonuses, types of bonuses and articulating what I refer to as ‘hidden gold’. We also uncover some HUGE mistakes that people make when creating an offer. You don't want to miss this one! These can literally make or break an offer's success!
By now, you will be confident in both your product, your delivery, your unique positioning...
Perfectly ready for the next phase!
Phase 3 - LOVE YOUR OFFER
In this phase we are going to flip your thinking about ‘selling’. We are going to actually make this disappear altogether and you will be putting the final touches on your Irresistible Offer!
The icky feeling of selling disappears and the offer reveals itself as a no brainer for your ideal audience!
5 - PERFECT PRICING
This module jumps into the hot topic of pricing!. There are many things to consider and decide on payment types, one-off payments, payment plans subscriptions or the free or low payment trials. We also have lessons talking about multiple payment types, multiple products in the offer. Plus appropriate use of up-sells & down-sells, discounting & incentives plus how to present your value in an offer stack!
The opportunity module is where we talk about what is going to be unique about this offer. The price, price structures, things to do and not to do. There are so many things that go into making an offer and the price 'feel right'.
I believe that the energy around an offer should make it feel like a 'no brainer'. It should feel right and inline.
We discuss subscription plans, one-off payments, trials and things to be very careful about when considering discounting! You will leave this module with a clear structure and ready to present your offer out into the world... However, we are not done yet... One more module!!!
6 - IRRESISTIBLE INVITATION
One of the biggest things we do inside The Irresistible Offer Coaching Program, is position our offers as invitations. This is different to the feeling of selling! However there are many other human psychological benefits to making sure people interested in our program or product make a decision and take action! In this module we discuss this invitation and the advantage of offer windows vs always open. We bring people to a decision with decision deadlines and discuss the role of the types of guarantees in the offer.
There is an opportunity, but then there is an invitation. Sometimes the invitation is always open, sometimes your offer is only available for a period of time. In this module we discuss always open, closed and which niches work well for each type.
We also talk about guarantees and many considerations especially when you have advertising money to spend or or affiliates.
This module brings all the other areas together like a beautiful painting! :)
By the end of this module you will be empowered to present your AUTHENTIC OFFER to the world in full confidence and a sense of pride!
Any one of these things can move the needle immediately for your offer and your business, and my experience is that sometimes just simply ONE of these is going to resonate with you and stand out as the BIG opportunity for you to make you step into your offer and make it irresistible.
So, although this program is just launching, many students have been through the course and material…
This is a brand new, more intimate format which I am really looking forward to delivering!
QUESTIONS
What?
- Lifetime access to The Irresistible Offer Course Content
- 8 Weeks Of Group Coaching and Support (plus 2 extra weeks if you need them)
Where and When?
We’re kicking off now.
This is an early intake of this program so you will benefit from the smaller group size and we get to know each other better!
I’ll add you to a private group with me and the other members of the program.
I will be in there daily to support you for the next 8 weeks.
I’ll give you access to the step-by-step program inside the members area.
Also, every week for the next 8 weeks I'll jump on a live group call together to get you the help you need.
How Does It Work?
I only want to work with people who can implement, test and report back on the results on the program...
I'm taking people today and I'm inviting YOU to join this intake!
This isn’t just a ‘course’ where you spend loads of time in your busy schedule watching long videos...
I’ll give you bite sized chunks you can knock out in a few minutes a day.
You will have access to all the content immediately, so you can consume all of the content at whatever tempo you like!
You will also have lifetime access to this content so you can go over it anytime!
One of our recent students in April, is going through it a second time and having even more profound break throughs…
You will have the base program content, plus any relevant accessory content I continue to add so you keep moving forward...
In the program we will hang together in a private group to talk about YOUR OFFER so you can put it into action and report on your results.
My goal, just like yours, is I want a win-win for both of us…
I want you to have amazing success, PLUS, I really want to create some great case studies from this program… so you can expect myself and the team to go the extra mile to help YOU GET RESULTS!
How much time do I need?
First, you’ll want to make sure to put the WEEKLY LIVE calls on your calendar.
Then, I hope that you allow at least 2-3 hours a week for study and execution.
We're going to be working closely together but it isn’t going to be drawn out.
I want you to get the results as soon as you want to have them, which is why all the content is available immediately!
I am NOT dripping it out or holding anything back. Jump in and go at your pace and I will see you in the support calls and groups to help you move anything forward!
This group will thrive on contribution. When you are getting wins we need you to share the success so others can learn from you.
I explain all of this in the getting started section of the content you will get immediate access to!
Share your wins, share your obstacles, share your learnings and join the amazing group of people on the same page as you…
Gain confidence in your offer and see how successful others' offers are working too!
Sounds good?
HEADLINE
30 Days No Question Asked Money Back Guarantee!
If for whatever reason you think the membership is not suitable for your needs within the first 30 days we will return your money, no questions asked!
Any time you invest time and money, there’s a risk. What if it doesn’t work? What if it’s not as good as he said? What if this doesn't work for me or my niche…
So let’s look at the best and worst case scenarios:
Best Case: over the next 8 weeks, you design a world-class offer. You get clarity. You design your offer. You add extra sales and positioning to your business. You get new skills, a ton of confidence, and you can keep improving every month.
That’s the best case.
But what about the worst case?
Worst Case: maybe it doesn’t work. Maybe you’re a few weeks in, and you decide it’s not for you. Or the content isn't quite right, or maybe this program is too early in your journey, or you decide that my Aussie accent is too annoying...
In which case, anytime in the first 30 days just let me know and I’ll refund you 100% of what you’ve paid. No questions asked.
You get to keep all the materials we've covered. You'll be smarter, and still have the skill sets... But you won't have to pay for it at all.
So that way there's no risk to give it a go and get started, is there?
