START CRAFTING YOUR IRRESISTIBLE OFFER
BY WATCHING THESE 8 VIDEOS BELOW.
Introduction [5min]
Offering Not Selling [7min]
The Resistance [9min]
Confidence [7min]
Unlock the power of confidence in yourself and your offer. Explore the transformative journey from your past self to the knowledge you now share. Discover the value in offering solutions to those who once faced the same fears and frustrations. Embrace the idea that you're a time capsule, delivering a personalized solution based on your unique experiences. Gain confidence by reflecting on your own journey and realise the impact you can make. Don't miss this lesson—it's a roadmap to instill confidence in your abilities and offer genuine value.
The Gift [5min]
Learning Cycles [5min]
Offer Success Journey [12min]
What if you had MASSIVE industry-leaders promoting your product? What if you had a completely predictable way to generate income in your business that was like turning on a light switch? Well, that’s what lies ahead if you follow these 5 stages in this lesson. Our goal is to systematically move through the stages until we have an Irresistible offer (this is an amazing place to be!). Each stage is simply a new learning cycle.
Next Steps [1min]
It’s Time To Fall In Love With Your Offer Again.
When you fall in love with your offer, your audience will too.
Inside The Irresistible Offer Program We Help You Create Offers You Love.
I believe that one of the biggest things holding people back from building an online business is they are not in LOVE with their OWN OFFER!
And one of the things that I love to do, is show people like you how amazing and unique your value is in this world and how you can deliver your product, service or coaching program offer in a way that feels perfectly aligned with both YOU and your AUDIENCE.
I have focussed my attention for the last 10 years helping businesses in the 'softer space' create amazing and loyal customers by being true to why you started this in the first place... to help more people.
I have helped businesses such as Hay House and Food Matters create authentic offers and as a result their message reaches more people and impacts more lives!
To create and live a truely authentic life you need to align it to your authentic business which is fuelled by IRRESISTIBLE OFFERS!
So, welcome to a whole new way of looking at things! See you on the inside!
Rachel Miller, Moolah Marketing
Michael Maidens is the KING of offers, and offers that SELL. Even as someone who has a solid track record in conversions, I know that when I'm making a new sales page or a new offer, that I have blinders on. I don't see all the hurdles that I am putting in the way of my customers seeing success through the offer of my product!
The Irresistible Offer Formula is basically my "insurance plan". I know that it helps me identify those weak spots in my offer and my sales are the proof.
Nathan King, EuporIAM
The Irresistible Offer Formula has been constructed and delivered from a very intelligent and experienced perspective.
Its content and the ordering and medium of such delivers a knock out punch to the core reasons why you have not achieved what it is that you desire along with the how to reorder your message and yourself... I highly recommend the program!!
INTRODUCING...
THE 6 STEP FORMULA TO MAKE YOUR OFFER IRRESISTIBLE
MODULE #1
EMBRACE YOUR GIFT
We'll start with your GIFT - making sure we erase any old thinking that is making you doubt yourself or your value. Maybe even undo some things that you may have been exposed to by those icky salesy educators!
MODULE #2
POSITION YOUR GENIUS
How you align your offer to your perfect clients with your personal genius perfectly aligned. In this module we cover the following topics: story, positioning, promise, testimonials, and choosing your customers.
MODULE #3
INSPIRE TRANSFORMATION
In this module, we cover the important topics of Transformation and how we use Case Studies to communicate your message! We also focus on the benefits of your product and how to use your enthusiasm to inspire your ideal customers to take action!
MODULE #4
STRUCTURE THEIR SUCCESS
Making your offer super valuable is about positioning and revealing all of the amazing things that you likely would do in your product however do not mention them. Many people are sitting on a gold mine of value and a change in articulation and a few additional adjustments can make the whole offer more attractive!
MODULE #5
PERFECT PRICING
This module jumps into the hot topic of pricing! There are many things to consider and decide on payment types, one-off payments, payment plans, subscriptions or the free or low payment trials.
MODULE #6
IRRESISTIBLE INVITATION
In this module, we discuss the invitation and the advantage of offer windows vs always open. We bring people to a decision with decision deadlines and discuss the role of the types of guarantees in the offer.
Who Is The Irresistible Offer Formula For?
You might identify as a coach, leader, mentor, guide, entrepreneur, consultant or just awesome human with knowledge to share and people to help :)
No matter how you identify yourself, I'm using this to describe anyone who is sharing their knowledge and information to help someone else overcome a problem and make progress toward a goal.
I also tend to attract people in the health, wellness and personal development space… So if this is you… well you will be in great company.
Usually, these are considered the ‘softer’ niches which have some additional considerations than other niches selling ‘business’ solutions…
I've called this program The Irresistible Offer Coaching Program, because that's our only focus here.
To BUILD a new or IMPROVE an existing IRRESISTIBLE OFFER that you LOVE, which communicates YOUR VALUE and how anyone would be CRAZY NOT TO ACCEPT YOUR OFFER :)
We do that by really working out what makes you.
So yep, we build your confidence in your value and product and wrap it up into an offer that you and the right people love!
Most people are only a few adjustments away from viewing their offer in a whole new way...
...and attracting the customers who know you are a perfect fit for them + what they need right now!
Interestingly, once you apply this strategy you will feel more YOU. You will feel more TRANSPARENT. You will BELIEVE in yourself more. Your will HOW UP as your TRUE SELF, and as a result you will attract people who cannot wait to work with you!
We'll work on getting you everything you need to make that happen, and nothing you don't.
This is perfect if you have a new offer or existing offer.
You do not need to have your product completed. In fact, the coursework and support can assist with this too.
If you have a NEW, YOUNG or ADDITIONAL offer, bring it to the program and let's get it working amazingly for you!
WHAT WE'LL BE WORKING ON.
We're going to solve the 3 biggest problems that stop most people from creating an IRRESISTIBLE OFFER:
- Self Doubt
- Customer Uncertainty
- Uncomfortable Selling
PHASE 1:
Aligned + Authentic
First, let's remove any Self Doubt and swap that with Self Belief so that you feel Aligned and Authentic!
1. EMBRACE YOUR GIFT
We'll start with Your GIFT— making sure we erase any old thinking that is making you feel doubting yourself or your value. Maybe even undo some things that you may have been exposed to by those icky salesy educators!
In this module we cover topics like Offering Not Selling, The Resistance. Confidence, The Gift, Learning Cycles and The Offer Success Journey
This is arguably one of the most important modules for those of us in the "softer" health, wellness, and personal development, personal performance space. If you have ever felt uncomfortable with other advice you have been given about selling and offers, then you will love this module!
This counterintuitive approach will release you from your fears and take you to a whole new level! We talk about things that may be holding you back; confidence and how you offer is in fact your greatest gift!
2. POSITION YOUR GENIUS
Next, we'll work on how you align your offer to your perfect clients with your personal genius perfectly aligned. In this module we cover the following topics..Story, Positioning, Promise, Testimonials, Choosing Your Customers.
Do you ever feel like someone else is already teaching what you teach or want to teach? Ok, this module is going to literally unlock a huge opportunity for you. Inside we discuss you and your unique story and how to position you and your unique strengths. Then we talk about your product and what your promise is. We also discuss your product and how to attract the perfect customers who absolutely want what it is that you are offering and want to learn it from YOU!
After this module, you will see yourself in a new light, energized and eager to get your offer out there to serve the people who need YOU most!
The result?
You'll be 100% confident in yourself and have a clear energy to deliver real-world results for your clients. This will make your offer feel authentic and true to YOU... and this is the first critical step to loving your offer!
PHASE 2:
Product + Audience Confidence
The second problem we'll solve together is to remove any hesitation or uncertainty you have about your ideal client and the impact you will have in their life. We dive into their situation and how you can communicate with their heart knowing YOU are the right person for THEM!
3 - INSPIRE TRANSFORMATION
In this module we cover the important topics of Transformation and how we use Case Studies to communicate your message! We also focus on the Benefits of your product and how to use your Enthusiasm to inspire your ideal customers to take action!One of the greatest assets we have, when we are working from a state of authenticity, is to INSPIRE. The additional great part about working in the health, wellness and personal development space is that our inspirational stories paint such an amazing picture of the potential future of our audience!
In this module, you will be empowered with how to express the amazingness of your offer and how your student's success is the highest priority! Real people and real results!
Next up in this phase we focus on presenting you and your offer with clear value!
4 - STRUCTURE THEIR SUCCESS
Making your offer super valuable is about positioning and revealing all of the amazing things that you likely would do in your product however do not mention them. Many people are sitting on a gold mine of value and a change in articulation and a few additional adjustments can make the whole offer more attractive!
One of them is the difference between core and bonus content. Also understanding and articulating your customer's starting and ending point and how to articulate your deliverables and hidden gold. There is a great lesson on bonuses and bonus types which can instantly create desire!
One of the biggest momentum blockers and therefore biggest opportunities is clarity. In this module, we get very clear on what your product is doing for your audience. What problem is it solving and how it fits into their world. Clearly articulating it means that the offer makes sense and people can buy with confidence and already see themselves in the future with your product solving their problem!
In this module, we get clarity on the deliverables, the bonuses, types of bonuses and articulating what I refer to as ‘hidden gold’. We also uncover some HUGE mistakes that people make when creating an offer. You don't want to miss this one! These can literally make or break an offer's success!
By now, you will be confident in both your product, your delivery, your unique positioning...
Perfectly ready for the next phase!
PHASE 3:
Love Your Offer
In this phase we are going to flip your thinking about ‘selling’. We are going to actually make this disappear altogether and you will be putting the final touches on your Irresistible Offer!
The icky feeling of selling disappears and the offer reveals itself as a no brainer for your ideal audience!
5 - PERFECT PRICING
This module jumps into the hot topic of pricing!. There are many things to consider and decide on payment types, one-off payments, payment plans subscriptions or the free or low payment trials. We also have lessons talking about multiple payment types, multiple products in the offer. Plus appropriate use of up-sells & down-sells, discounting & incentives plus how to present your value in an offer stack!
The opportunity module is where we talk about what is going to be unique about this offer. The price, price structures, things to do and not to do. There are so many things that go into making an offer and the price 'feel right'.
I believe that the energy around an offer should make it feel like a 'no brainer'. It should feel right and inline.
We discuss subscription plans, one-off payments, trials and things to be very careful about when considering discounting! You will leave this module with a clear structure and ready to present your offer out into the world... However, we are not done yet... One more module!!!
6 - IRRESISTIBLE INVITATION
One of the biggest things we do inside The Irresistible Offer Coaching Program, is position our offers as invitations. This is different to the feeling of selling! However there are many other human psychological benefits to making sure people interested in our program or product make a decision and take action! In this module we discuss this invitation and the advantage of offer windows vs always open. We bring people to a decision with decision deadlines and discuss the role of the types of guarantees in the offer.
There is an opportunity, but then there is an invitation. Sometimes the invitation is always open, sometimes your offer is only available for a period of time. In this module we discuss always open, closed and which niches work well for each type.
We also talk about guarantees and many considerations especially when you have advertising money to spend or or affiliates.
This module brings all the other areas together like a beautiful painting! :)
By the end of this module you will be empowered to present your AUTHENTIC OFFER to the world in full confidence and a sense of pride!
Any one of these things can move the needle immediately for your offer and your business, and my experience is that sometimes just simply ONE of these is going to resonate with you and stand out as the BIG opportunity for you to make you step into your offer and make it irresistible.
What is it?
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I loved this masterclass and want more! What other courses do you offer?
30 Day No Questions Asked Money Back Guarantee
If for whatever reason you think this is not suitable for your needs within the first 30 days we will return your money, no questions asked!
