THE ACADEMY
The Academy
Doors close for this special foundation member rate at midnight 14th July 2024 PT.
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IMPACT | FREEDOM | AMPLITUDE
A PERSONAL MESSAGE
A Personal Message From Michael.
A personal message from Michael. A personal message from Michael. A personal message from Michael. A personal message from Michael. A personal message from Michael.
A personal message from Michael. A personal message from Michael. A personal message from Michael.
A personal message from Michael. A personal message from Michael.
A personal message from Michael. A personal message from Michael. A personal message from Michael. A personal message from Michael. A personal message from Michael. A personal message from Michael. A personal message from Michael. A personal message from Michael. A personal message from Michael.
A personal message from Michael. A personal message from Michael. A personal message from Michael. A personal message from Michael. A personal message from Michael.
EXPERIENCE TO HELP YOU
"When I think about the key factors in a growing successful business, a great offer is right at the top of the list, and there is nobody better to be able to teach you how to break down what goes into a great offer and how to construct them agin and again and again, than Michael Maidens."
Stu McLaren
FOUNDER OF The Membership Experience and Searchie.io
"Michael Maidens is the KING of offers, and offers that SELL. I have been selling, successfully, and even as someone who has a solid track record in conversions, I know that when I am making a new sales page or a new offer, that I have blinders on. I don't see all of the hurdles that I am putting in the way of my customers seeing success through the offer of my product!
Being part of the Offer Academy is basically my "insurance plan". I know that they will help me identify those weak spots in my offer and my sales will be the proof."
Rachel Miller
MOOLAH MARKETING
"Michael Maidens is a unique visionary. When Michael talks, audiences listen. My first one hour session with Michael gave me some of the best “aha” moments of my lifetime translating into long reaching impact and success for my business. Michael has a deep rooted understanding of what motivates people. Michael is that 'impact player' that can take any business to that next level of success…regardless of what that next level is for you."
Susan Garrett
SPEAKER + WORLD LEADER IN ANIMAL BEHAVIOUR / SAY YES DOG TRAINING
Special Founding Members Rate Ends Soon
The Offer Academy is being re-launched after a long hiatus, and to celebrate, we're offering a special founding members rate. Act now to join during this initial launch and guarantee that your membership rate will never increase. It’s our commitment to you as a foundation member—as long as you remain with us, your price stays the same. Secure your future at today's exclusive rate!
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WHAT'S INCLUDED
Deep Dive Self Paced Signature Courses
Go through these courses at your own pace based on your current needs and ask any questions in the coaching calls. For more information scroll down the page for modules and lessons to give you a better understanding of what each course covers.
Work On Your
Offer Suite
Are you working on your offer messaging, personal positioning, value explaining or deciding on pricing models, deliverables, bonuses, case studies or deadlines?
This 6 module course will guide you all the way. Go through this at your own pace and ask any questions along the way.
Work On Your
Product Family
Are you wanting to get your knowledge and expertise into a product and feeling lost or overwhelmed how to design and structure it? Are you wanting to know how much is too much and keep one eye on your whole product suite including bonuses? This course is a great way to create or recreate a product. Not just design, but also to film and publish it.
Work On Your
Sales Page
Are you at the point of communicating your value on a sales page and feeling lost and every time you look at the page it feels like your value is lost? Or maybe you have a page that is already up and running and you want to make some improvements? This course is for you. Executing some or all of this course on your sales page will improve your value communication and create more sales.
Support Options
There are levels of support to match your needs to get feedback directly with Michael to keep you moving forward.
Monthly QnA
Keep moving forward by joining the monthly group call and get your questions answered. You can submit your questions ahead of time to ensure they are included in the call.
Calls WILL BE RECORDED and loaded into the members area.
Call times will vary from month to month to accomodate different timezones and schedules.
In some cases there may also be a guest expert!
Weekly Group Calls
(Accelerator Support Level Only)
Join our weekly calls and have your questions answered. These calls will be 60 minutes long and everyones questions will be answered.
These are designed to be smaller intimate calls and are NOT RECORDED to ensure a higher level of privacy and vulnerability.
These calls suit people who are taking action and want to move quickly with clarity and confidence.
Private Help
(Accelerator Support Level Only)
Private help in between calls will help you move even faster.
A private support thread directly between Michael and yourself will allow you to ask any clarifying questions on any of the trainings PLUS any aspect of personal or business development which Michael has expertise.
This is a private, unrecorded space to ensure any obstacle is removed and any opportunity considered and actioned.
Voice or text messages with a maximum of 24 hour business day turnaround.
Short Courses and Masterclasses
Go deeper into your knowledge and execution with these short courses and masterclasses. New content will be added regularly. These topics are designed to support all aspects of creating an offer suite, product suite which grows your online business by support clients you love! Dive into marketing, psychology and many more topics which you can use in your everyday communication in emails, social and presentations. Enjoy!
Psychology Foundations
In this training you will understand the foundation of marketing and psychology which you can use in your every day communication around you, your product and your offer.
Product Suite By Design
In this training James Wedmore and I discuss building a well designed product suite which serves both you and your customers to have a pathway through your business.
Mastering Your Messaging
Gideon Shalwick is a great friend and one of my first online marketing teachers. Inside this training we talk about the essential components of communicating in a way that prospects understand your huge value
Case Studies To Increase Conversion
Case studies are one of the most powerful communication techniques when it comes to your offer. Inside this training Justin Brown and I break down how you can create powerful videos that emotionally move your prospect so they can see a brighter future.
Bonuses To Overcome Objections
Bonuses are not just stocking stuffers. They can be designed strategically to overcome the prospects objections in their head. They may not think they are ready, they may be worried about success. There is an art to real bonuses!
Ingredients Of An Authentic Offer
This training is a great place to double check your offers. To make sure you have each of the components to give your offer, no matter where it is presented, the best chance of success! It is fast and either an introduction or a refresher. Either way a great reference training.
Creating Powerful Video Trailers
In one of my launches we created a video trailer just over 2 minutes long which generated over 220,000 email opt ins in 30 days. The trailer was very specifically created to have specific marketing psychology at play. This is great training for you or your team to create a powerful opt in, film trailer or short sales video.
Guarentees To Increase Success
Creating a stretegic guarentee will increase your conversion, reduce your 'salesyness' of the offer and allow your product to show off and do the final part of the sale. Done well guarantees allow your product and your word to be the final part of the 'sale' and therefore makes the customer feel good about their decision.
Marketing With Belief Stacking
This training is one of my more recent and powerful trainings. Some students have called this one the best. It dives deep into the subconscious messaging that you can put inside all of your communication to move people toward a sale while not in a 'sales' window. By going deep into the belief stack you can prime your audience to be ready for a big yes when they see your offer for the first time.
Authentic Marketing Strategies
Many people wonder what marketing 'vehicle' they should use. A launch, a webinar, a video series, a email funnel etc. These decisions come secondary to answering a bunch of other questions first. Deciding on the outcome and experience and where someone is to end up in your marketing is the precondition to selecting the marketing strategy. This is a must watch training for anyone with a product and offer ready to create a marketing strategy.
PLUS New Training
New trainings will be added here regularly. The industry, tools and needs of our customers are changing rapidly. The great part about offers is that he foundational psychology remains the same. However, the ways we reach people and customers short and long term desires and options are changing. Staying close to the changes can give us strategic advantage and allow our business to match.
14 Day Try For Yourself Guarantee!
First up, both levels, Adacemy and Accelerator there are no contracts, so you can cancel your renewal. However, I love guarantees because it allows you to make a buying decision that you can reverse. It also means that I do not need to be pushy and salesy and all that other ugly stuff. By having a guarantee I let the product do the selling for me...
Jump inside and if within the first 14 days you feel like we are not a match, just let the team know and we will refund your initial payment. If you love it, which I hope you will they I look forward to having a fun journey together!
Is there a minimum period of commitment for membership?
How can I cancel my membership if needed?
What kind of support is available to members?
How often are the live Q&A sessions with Michael Maidens?
What if I miss a live Q&A session? Can I access a recording?
Is there a satisfaction guarantee or refund policy?
Can I access the courses and community on my phone?
Who can I contact if I have further questions about The Academy?
How do I access the online courses included in the membership?
Can I get one-on-one coaching from Michael Maidens?
COURSE DETAILS
Fall in love with your offer and others will too!
This course takes you on a step by step journey to uncovering your unique genius, positioning your experience and value and structuring your product and offer in a way that attracts your perfect clients.
An Irresistible Offer is a journey of discovery in communication and this course is designed to be both consumed sequentially OR simply watch the module or lesson related to your current challenge so you can instantly make your offer more attractive.
Module 1
Embrace Your Gift
1: Introduction (4:39)
2: Offering Not Selling (7:03)
3: The Resistance (9:33)
4: Confidence (7:31)
5: The Gift (5:33)
6: Learning Cycles (5:41)
7: The Offer Success Journey (11:55)
8: Next Steps (1:23)
Module 2
Position Your Genius
1: Introduction (2:55)
2: Story (8:16)
3: Positioning (8:46)
4a: Promise (8:10)
4b: Promise Examples
5: Testimonials (11:05)
6: Choosing Your Customers (8:12)
7: Summary (3:45)
8: Next Steps (1:41)
Module 3
Inspire Transformation
1: Introduction (3:29)
2: Transformation (14:47)
3: Case Study (10:49)
4: Case Study Segments (8:13)
5: Case Study Types (6:46)
5B: Case Study Examples
6: Benefits (7:42)
7: Enthusiasm (3:03)
8: Summary (2:39)
9: Next Steps (1:09)
Module 4
Structure Their Success
1: Introduction (5:00)
2: Difference Between Core and Bonus (7:52)
3: Your Customer's Starting and Ending Point (6:51)
4a: The Deliverables (11:35)
4b: Deliverable Examples
5: Hidden Gold (10:22)
6: Bonuses (12:22)
7: Bonus Types (9:21)
8: Summary (2:25)
9: Next Steps (1:42)
Module 5
Perfect Pricing
1: Introduction (4:15)
2: Pricing (10:42)
3: Payment Types (3:54)
4: One Off Payment (14:40)
5: Payment Plans (11:29)
6: Subscription (10:15)
7: Free or Low Payment Trials (10:05)
8: Multiple Payment Types (13:25)
9: Multiple Products In The Offers (13:05)
10: Upsells And Downsells (5:23)
11: Discounting and Incentives (9:59)
12A: Offer Stack (4:18)
12B: Offer Stack Examples
13: Summary (2:37)
Module 6
Irresistible Invitation
1: Introduction (4:27)
2: Invitation (3:49)
3a: Offer Windows (8:48)
3b: Offer Window Examples
4: Always Open (6:59)
5a: Decision Deadlines (11:01)
5b: Decision Deadline Examples
6a: Guarantees (8:10)
6b: Guarantee Examples
7: Types Of Guarantees (15:32)
8: The Final Invitation (5:23)
9: Your Offer (3:42)
10: Thank You (5:17)
11: Next Steps (2:16)
This course is designed to take you through the sometimes daunting process of creating your digital product.
The challenge of taking our abundance of knowledge and experience is sometimes very overwhelming and can keep us spinning our wheels for weeks, months or even years! (putting my hand up here)
This course takes you into my experience building my own products, but also the products I have strategised for over 90 launches.
By applying this knowledge you will build a product that sells itself and also a suite of complimentary products which can be used as bonuses or helping people move along the journey within your product suite.
Inside there is also an exercise which rapidly reducs the overwhelm most people face with too much knowledge! Enjoy!
Module 1
Why Product Design Matters
1: Welcome (2:52)
2: Overview (5:35)
3: Workbook Download
4: The Course Model (10:57)
5: Your Product Family Strategy (4:44)
6: The Power Of Decoupling (6:36)
7: Your Products Magic Role (10:36)
8: The Slides Of Product Success (5:24)
9: Knowledge Centric Push (5:51)
10: Outcome Centric Pull (5:37)
Module 2
Map The Product Journey
1: Introduction (1:51)
2: Customer Journey Milestones (7:21)
3: Life At The Milestones (4:41)
4: The Honest Truth About Time (7:11)
5: The Milestone Actions (4:08)
6: Strategic Product Slicing (13:38)
7: Scope And Value Proposition (5:26)
8: The Product And The Customer (3:25)
Module 3
Naming The Product
1: Introduction (1:19)
2: Positioning The Product (6:56)
3: Naming The Transformation (6:14)
4: Naming The Identity (6:43)
5: Punchy Keywords (5:05)
6: The Irresistible Name (9:40)
Module 4
Product Focus model
1: Introduction (3:25)
2: The Focussed Outcome (3:41)
3: The 3 Big Problems (5:09)
4: The 3 Big Solutions (4:49)
5: Exiting Product Milestones (8:46)
6: Steps To Success (3:44)
7: Jazzing It Up (3:29)
Module 5
Product Deliverables
1: Introduction (1:30)
2: 3 Dimensions Of Deliverables (7:03)
3: Your Unique Recipe (9:39)
4: Making Success A No Brainer (8:18)
5: Strategic Product Levels (12:26)
Module 6
Product Creation
1: Introduction (5:37)
2: Lengths And Types (7:54)
3: Mapping Non Linear Ideas (8:03)
4: Building Your Slides (6:16)
5: Presenting And Recording (11:08)
6: Members Tech (12:14)
7: Wrap Up (3:09)
Create compelling sales pages that convert by staying true to your brand’s authenticity.
MODULE 1 Authentic Sales Page Approach
MODULE 2 Establishing Beliefs
MODULE 3 Sales Page Structure
MODULE 4 Page Design
MODULE 5 Section Designs
MODULE 6 The Checkout
+ Checklists, Workbooks and Examples
Module 1
Sales Page Approach
Start Here: Welcome (1:37)
Start Here: Fast Track (6:38)
Sales Page Approach Overview (5:15)
1: Introduction (1:07)
2: Why Sales Pages Are Awesome (6:50)
3: Primary Goal (3:14)
4: Lifetime Of Your Sales Page (6:28)
5: Science And Art (4:19)
6: The Heart and The Head (3:20)
7: Common Page Error (6:13)
8: Offer Components (7:31)
Module 2
Establishing Beliefs
1: Introduction (4:06)
2: Beliefs About Themselves (7:57)
3: Beliefs About You & Your Team (4:18)
4: Beliefs About The Product (4:23)
5: Beliefs About Timing (4:11)
6: Beliefs About Transformation (8:42)
7: Beliefs About The Future (6:28)
8: Belief Stacking (7:23)
Module 3
Sales Page Structure
1: Introduction (2:07)
2: 3 Parts To The Sales Page (2:54)
3: Sales Page Journey (2:40)
4: Anatomy Of The Sales Page (3:38)
5: Example (4:36)
6: Psychological Journey (2:49)
7: Attention (11:52)
8: Dream (5:45)
9: Align (9:44)
10: Offer (8:37)
11: Decide (4:44)
12: Humanise (7:50)
13: Other Components (2:39)
14: Mobile Devices (4:18)
Module 4
Page Design
1: Introduction (1:56)
2: One One Door (4:58)
3: Action Colour (3:56)
4: Consistency (8:36)
5: Colours and Styles (8:16)
6: Skim Readers (6:51)
7: Divine Proportions (5:57)
8: Reduce The Clutter (4:43)
9: Cognitive Constructs (8:17)
10: Explaining With Models (8:07)
11: Mental Breaks (4:53)
Module 5
Section Design
1: Introduction (2:45)
2: Attention Section (6:03)
3: Dream Section (5:24)
4: Personal Message (3:10)
5: Align Introduction (1:13)
6: Future Invitation (4:00)
7: Case Studies (5:57)
8: Testimonials (6:13)
9: Offer Introduction (0:56)
10: Introduction Claim The Space (5:06)
11: Modules (8:06)
12: Bonuses (6:54)
13: Decide Introduction (0:36)
14: Offer Stack (8:15)
15: Offer Stack Examples
16: Pricing (7:41)
17: Guarantee (4:40)
18: Guarantee Examples
19: Humanise (1:34)
20: Decision Connection (2:38)
21: FAQ (3:29)
22: Other Members (2:12)
23: Extra Options (4:22)
Module 6
The Checkout
1: Introduction (2:28)
2: Checkout (4:15)
3: Momentum (1:50)
4: Summary (2:57)
5: Testimonials (1:09)
6: Credit Card Details (2:20)
7: Terms and Conditions (1:34)
8: Pricing Options (6:51)
9: Order Modifications (3:16)
10: Thank You Page (3:43)
11: Handling Refunds (2:40)
12: Deliver With Love (3:07)
Meet The Team
Laini
Laini loves helping Michael bring his heart-led projects to life and enjoys supporting members of The Offer Academy in maximising their membership benefits. As a testament to its effectiveness, she built this page by simply following The Sales Page Success Blueprint.
Melody
Mel ensures everything runs smoothly at Michael Maidens Headquarters. She is the driving force behind our newsletters, social media, email campaigns, and reporting. Within The Offer Academy, Mel gathers your questions for Michael and directs you to the answers you need.
Hayley
Hayley, our longest-standing team member, has played a pivotal role in developing our products and web pages. She assists with events, managing member communications, and fine-tuning the backend of our offers and memberships to ensure everything runs seamlessly.
Unlock the power of belief-stacking marketing with our comprehensive short course. This course teaches you how to align your marketing strategies with the core beliefs of your customers, ensuring every campaign resonates deeply and drives unprecedented engagement and conversions.
1: Reverse Engineering (6:15)
2: Your Offer (2:12)
3: Brainstorming Beliefs (1:49)
4: Beliefs About Themselves (4:28)
5: Beliefs About You and Your Team (4:14)
6: Beliefs About The Product (3:53)
7: Beliefs About Timing (4:39)
8: Beliefs About The Transformation (5:04)
9: Beliefs About The Future (4:32)
10: Belief Journey (4:20)
11: Belief Stacking (14:36)
12: Primary Belief Stages (6:30)
13: Establishing the Beliefs (7:57)
14: Positioning The Message (8:51)
15: Belief Centric Marketing (10:08)
16: Wrap Up and Next Steps (3:38)
Unlock the power of belief-centric marketing with our comprehensive short course.
0: About The Training
1: Introduction (4:57)
2: Offer (5:45)
3: Primary Audience (12:36)
4: Outcome Of The Journey (12:57)
5: Beliefs At The End Of The Journey (7:04)
6: Marketing Vehicles (16:03)
7: Story Arc and Name (15:47)
8: Journey Steps (6:47)
9: Next Logical Step (9:41)
10: Extra: Content Types (5:12)
11: Extra: Many Journeys To The Same Destination (6:54)
12: Extra: Promotional Partner Mindset Make It awesome (5:01)
13: Extra: Vehicles and Platforms (8:33)
Unlock the power of belief-centric marketing with our comprehensive short course.
0: Introduction (2:15)
1: Offers Are Not Scary (5:09)
2: Authority (9:39)
3: Relationship Reciprocity (3:10)
4: Trust (6:13)
5: Anticipation (5:52)
6: Likeability and Vulnerability (5:39)
7: Scarcity (2:53)
8: Social Proof (3:49)
9: Community (3:28)
Unlock the power of belief-centric marketing with our comprehensive short course.
0: Introduction (2:39)
1: Product Inclusions (6:02)
2: Knowledge Inclusions (6:48)
3: Product Inclusions (7:51)
4: Support Inclusions (9:47)
5: Community Inclusions (10:13)
6: Top 3s Exercise (7:04)
7: Levels Of Experience (12:51)
8: Options Of Offers (6:42)
9: Variations Of The Offer (9:54)
10: Decision Time Next Steps (6:54)
MONTHLY GROUP CALL
Personalised support from Michael.
Access Michael's expertise to refine and enhance your offers and products:
- Direct Q&A with Michael: Bring your pressing questions to Michael during our weekly group Office Hours call.
- Replays: To streamline your experience, we send out timestamps linked to each response directly to the individual who asked the question, saving you time and enhancing your learning process.
- Invaluable Insights: Benefit from Michael's personalised feedback, usually reserved for his high-value 1:1 consultations.
This is a unique opportunity to receive tailored advice from Michael, providing you with the insights and strategies needed to elevate your offers.
Value: $x